SOPHIA SIGNORELLI_EXECUTIVE ASSISTANT TO THE DESIGN PRINCIPAL.jpg

 

 

A native New Yorker currently based in Los Angeles, Sophia is a creative marketing, communications & public relations professional with over 15 years experience, she's worked with top design, fashion, nightlife & hospitality companies.

At an early age, Sophia inherited a deep love of fashion and style from her mother, an editorial stylist and costume designer turned interior designer; designing costumes and wardrobe for top-performers and iconic 90s supermodels before moving on to found her eponymous design studio, Sharon Simonaire Design. Growing up, Sophia spent all of her free time voraciously reading her mom's fashion and interiors magazines while maintaining a fashion blog of her own, and eventually studied at New York City's Fashion Institute of Technology.

Most recently working with Studio Shamshiri - a Los Angeles-based AD100 design Studio, helmed by Pamela Shamshiri - as the design principal's right hand, Sophia's work experience includes lifestyle & fashion marketing for top firms including Becca and Chapter 2, and head hostessing at New York City hotspots The Standard, Highline's Boom Boom Room and Narcissa. From creative campaigns to ideating experiential projects, producing and directing lookbook & content shoots to pop-up retail activations, brand collaborations & partnerships and branded events, Sophia has guided strategic initiatives for companies including Cotton Citizen, LoveShackFancy, Casa Dragones Tequila, Champagne Armand de Brignac, and many more.

NOW FREELANCE, WORKING UNDER HER EPONYMOUS STUDIO, SOPHIA LEADS PUBLIC RELATIONS AND SOCIAL MEDIA STRATEGY FOR CLIENTS ACROSS FASHION, HOSPITALITY, AND DESIGN.